The Harsh Truth About Job Ads (And What To Do Instead)

Let’s be honest.If your idea of recruitment is posting a job ad and waiting, you are not hiring the best candidate. You are hiring the most available one. That gap hurts most in building products, recruitment Melbourne companies rely on for growth. The A-graders are busy winning projects, not scrolling Seek.

What Job Ads Actually Do

• Give visibility to only the active market, which accounts for about twenty to thirty percent of possible candidates.

• Create the feeling of progress, yet keep you reactive rather than strategic.

• Attract people who are available, not always those who are capable.
  

Job ads work like a shop window. They show what is on offer but only to people already walking past.

Why Ads Fail in Sales, Spec and Senior Roles

Sales champions are selling, not applying. Top lighting reps in Brisbane are on site, not on job boards.

Specification specialists are mid-project. They care about deadlines, architects and compliance, not new listings.

State managers have head-hunters calling them. They might talk if you call first, yet they rarely click “Apply Now.”

For these roles you need targeted sales recruitment Sydney firms trust, not passive advertising.

The Specialist Advantage

Partnering with an industry-specialist recruiter changes the game.

• Deep market maps – We track every lighting, cladding and waterproofing player across Melbourne, Sydney and Brisbane.

• Direct outreach – Our team calls the silent performers your ad will never reach.

• Referrals on tap – Good people know good people. We tap that network daily.

• Passion for searching – Recruitment is our craft, not an admin task. We live the market, attend expos and speak the language of building products.

When you brief Specified Select, you plug into a pipeline built long before the vacancy appears.

When a Job Ad Can Still Help

• High-turnover internal roles with a wide talent pool.

• As a visibility tool once outreach has begun.

• If, and only if, the ad reads like a pitch and not a position description.

• Use ads to cast a net, never as the only rod in the water.
  

Building Your Pipeline Before It Is Urgent

The best hires come from relationships started early. Engage a specialist now, not when the resignation letter lands. We can keep passive talent warm, update you on salary insights and flag rising stars before competitors even know their name.

Ready to meet the talent your ad will never reach? Call James Bowesman on 0487 640 299 or email james@specifiedselect.com. Let’s discuss a proactive plan for your next hire across Melbourne, Sydney or Brisbane.