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New Spec Up Partnership Lifts Building-Products Sales and Specification Recruitment

Updated: Jul 27


The pressure on building products recruitment teams in Melbourne, Sydney and Brisbane keeps rising. Projects move faster, compliance tightens and technical product ranges—from lighting to cladding to waterproofing—demand sharper sales skills. At Specified Select Group we bridge that gap, and our new alliance with Spec Up raises our sales recruitment service to a new level.


How Spec Up adds power to building-products recruitment


Spec Up is an architect-led platform blending targeted training with an active peer community. Every hire—whether a lighting sales rep or a waterproofing specification manager—now starts producing sooner and stays longer.


The two flagship programs


  • Spec Up Circle – a membership network sharing exclusive insights on working with architects, builders and specifiers.

  • Spec Up Academy – a fast-track online course covering specification selling, relationship management and project lifecycles.


Each placed candidate receives a complimentary one-month trial that unlocks both programs on day one.


Product-sector examples we cover

Role & Location

Product Category

Typical Target Market

Territory Sales Rep – Brisbane

Lighting (LED architectural)

Developers & Tier-1 builders

Specification Manager – Sydney

Cladding (aluminium, fibre-cement)

Architects & façade engineers

Account Manager – Melbourne

Waterproofing (liquid membranes, sealants)

Civil contractors & infrastructure owners

These are only a snapshot—our database spans acoustic panels, flooring systems, facade fixings and mechanical anchors.


How clients gain an edge


Faster ramp-up, lower risk


We already map active and passive talent across Melbourne, Sydney and Brisbane before any shortlist reaches your inbox. Now every hire arrives with industry-specific learning modules and a peer network that accelerates first-90-day performance.


Deeper market intelligence


Spec Up Circle tracks standards changes—think NCC fire provisions for cladding or AS/NZS wiring rules for lighting. Your new salesperson stays ahead of trends that drive product roadmaps and tender strategy.


Extended candidate after-care


Our partnership reinforces the Specified Select promise to support beyond the signed contract. With Spec Up resources on tap, your waterproofing BDM or lighting specification manager keeps sharpening skills that lift retention and long-term sales growth.


Benefits for candidates


Whether you sell energy-efficient luminaires in Brisbane, rainscreen cladding in Sydney or membrane systems in Melbourne, the Academy’s bite-sized lessons keep you competitive. The Circle forum lets reps exchange bid tactics, compliance tips and leads while growing a national network.


Our five-step process


  1. Market mapping – we pinpoint talent clusters across Australia’s east-coast metros.

  2. Targeted outreach – conversations highlight your value proposition plus the Spec Up training bonus.

  3. Competency screening – we test product knowledge and hunger for continual learning.

  4. Spec Up onboarding – membership activates once contracts are signed.

  5. Performance check-ins – we track progress at weeks four and eight to confirm impact on pipelines.


Frequently Asked Questions


What is included in the free Spec Up trial? Placed candidates gain thirty days of full access to Spec Up Circle and Spec Up Academy, including live sessions, templates and certification modules.

Is Spec Up useful for experienced sales managers? Yes. Advanced topics cover defending specifications, coaching teams and navigating Tier-1 contractor frameworks, making the program valuable for seasoned leaders.

Can my existing sales team join? Absolutely. We arrange discounted group licences so your whole force benefits.


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Looking to secure top sales or specification talent in Melbourne, Sydney or Brisbane? Speak with James Bowesman on 0487 640 299 or james@specifiedselect.com today. Discover how a Spec Up-empowered hire can accelerate your growth and strengthen your sales recruitment strategy.

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