LinkedIn for Building Products Sales Professionals. A 7-Part Guide.

I built a 7-part series on LinkedIn for salespeople in building products, lighting, and A&D.

Not the generic "optimise your profile" advice. Practical, specific guidance for people who sell building products in Australia. Each part covers a different aspect of using LinkedIn properly, whether you're trying to win more business, build your profile in the market, or find your next role.

Here's what the series covers.

Part 1: Clean Up Your LinkedIn Network (Or It'll Cost You) Your network decides who sees your content. If it's full of people with no connection to your market, the algorithm is working against you. This post covers how to audit your connections and why a smaller, better network outperforms a large, unfocused one.

Part 2: Your LinkedIn Profile Should Sell You Twice Your profile needs to work for two audiences at once: the customers you're trying to reach and the hiring managers who might come looking. This post breaks down how to set up your headline, summary, and experience so it does both without being a CV.

Part 3: What to Post on LinkedIn. What to Stop Posting. What Actually Works. Most salespeople either post nothing or post the wrong things. This covers what content actually gets traction with architects, specifiers, builders, and the people who hire you. And what to stop doing immediately.

Part 4: The Phone Still Wins. LinkedIn Just Makes It Better.

LinkedIn is a tool, not a replacement for picking up the phone. This post covers how to use LinkedIn to make your calls warmer, your timing better, and your hit rate higher.

Part 5: Stop Broadcasting. Start Engaging.

Posting is only half the job. The other half is engaging with other people's content in a way that builds relationships and visibility. This covers how to do it without it feeling forced.

Part 6: When to Take It Offline

Every LinkedIn interaction that matters eventually needs to move to a call, an email, or a coffee. This post covers how to read the signals and make that transition without being pushy.

Part 7: LinkedIn for Job Seekers in Building Products

If you're open to your next move, LinkedIn is more visible than you think. This post covers what recruiters can actually see, how to position yourself as passively open, and the mistakes that give job seekers away.

The full series lives on my personal site. You can read all seven parts here: jamesbowesman.com.au/resources/linkedin-guide

By James Bowesman james@specifiedselect.com